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Joe Carrera


How To Find Niche Market Ideas – Finding A Niche

When searching for niche market ideas, it helps to keep in mind what a niche market is. A niche market is a small market segment that exists within a broader market or even a subset of that market. Example: Cars > Japanese cars > Japanese SUVs with a V6 engine. Targeting niches saves you a [...]

Life Lessons Learned From Quitting My Job

I need a new career – Is this something you have asked yourself before? I am sure we have all felt it from one time to another, lost. Just when we think we have grips on life somehow something can change to take that feeling away. So there we go again trying to figure it [...]

What is Marketing? Explained in 9 Steps

For illustrative purposes and obvious humor. :) 1. You see a gorgeous girl at a party. You go up to her and say; ‘I am very rich. Marry me!’ – That’s direct marketing 2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to [...]

How To Get Higher On Google – Every Business Should Be Doing This

How to Get Higher on Google – Every Business Whether Online or Traditional Brick and Mortar Wants to Rank Higher In Google or Yahoo. Why? Well in one sentence…. In a nutshell a higher rank means more visitors, and more visitors mean more sales, or more advertising revenue. If the phrase or phrases you are [...]

Creating Demand for a Product

Before an entrepreneur can create demand for a product, he must first understand the customer. A common misstep for start-up is to be in ‘stealth mode’, meaning they isolate themselves from the outside world, keep their noses to the grind stone and create the product as quickly and efficiently as possible, and then burst into [...]

AWeber Email Marketing Service for Business

Most email providers offer a free trial, but AWeber does not. That’s not a negative. In fact, by putting a value on their service, I believe that many people equate it with greater value. Charging for the service sends the message that AWeber is completely confident that you will love their service and will pull [...]

How To Use Online Marketing For Real Estate Agents

Online marketing for real estate agents is more important than ever. Did you know that a vast majority of potential homeowners start their search online? Did you know that some people enter the market start years before they actually buy? Did you know that many will drive past homes they see online? Do you find [...]